Article | January 29, 2019

How Services Marketers Can Own Their Performance Measures

Source: ISR Reports

By Kevin Olson, Industry Standard Research

Measure Excellence

Services marketers are often not evaluated on actual marketing performance. The lack of objective and relevant performance measures can limit respect for the marketing function and influence within the organization, and that’s problematic. Instead, services marketers are often evaluated on results outside of their control and on non-strategic measures. However, services marketers can take control by implementing credible marketing effectiveness measures and creating their own narrative. This starts with proactively defining the measures of services marketing effectiveness in the organization, choosing a measurement framework, and reporting on successes and failures.  

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Biosimilar Development? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: