Services Marketing: You Can't Build A Strong Marketing Strategy On A Weak Foundation
Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally?
Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a marketer, may suffer from lack of influence and respect, limited resources, and limited professional development. But it doesn't have to be this way.