Article | December 6, 2011

Single-Use And Sustainability — No Longer A Contradiction?

By Rob Wright

The General Electric Company has been a sustainable business for over 120 years. However, GE has not always been in the business of sustainability. In May 2005, GE launched a sustainability program called “ecomagination.” The goal of this program was to design and build innovative solutions to today’s environmental challenges while at the same time driving economic growth. As one of the largest companies in the world, employing about 300,000 people worldwide in four core business units – GE Capital (finance), Home and Business Solutions, Technology infrastructure and Energy, the company realized the global need for products that would meet the environmental challenges of the future while delivering a positive economic outcome to the consumer. One of those 300,000 employees is Gerard Gach, Director of Product Marketing with the GE Healthcare Life Sciences. When Gach was asked to develop a single-use product line, he wanted to make sure that the company wasn’t going to make anything that would have a negative impact on the environment. I recently had the opportunity to sit down with Gach, who got me up to speed on single-use as a sustainability initiative.

 

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